About
We are a contemporary floral design studio dedicated to pushing creative boundaries
as seen in
our values & ethos
We are committed to fostering an inclusive and respectful environment, prioritizing kindness, collaboration, and sustainability.
We continually strive to minimize our environmental impact by supporting local artists and manufacturers, sourcing locally grown flowers, repurposing materials, composting, and using foam-free mechanics. In all that we do, we strive to make a positive impact on both our community and the planet.
Our team is a dedicated, creative, and hardworking crew united over a shared love of flowers. Because of our diverse backgrounds and skill sets, we bring a well-rounded and inspired approach to every project.
Kelsey Ter Meer
Design Director and Owner
Kelsey is characteristically Californian in her mellow demeanor and love of Mexican food, and characteristically a New Yorker in her work ethic and the pace of her walking. She is fortunate to call both places home and draw inspiration from both landscapes.
Kelsey Ter Meer
Design Director and Owner
With a degree in environmental science, Kelsey’s career journey includes vegetable farming in Connecticut, walnut farming in Greece, and managing educational programs in Queens. In 2016, she founded Heart & Soil in the Hudson Valley, combining her passions for creativity, art, farming, and environmentalism. Kelsey fosters a warm, collaborative atmosphere for her team and clients, believing that communication and organization are key to creating beautiful, memorable events.
Her free time is a joyful whirlwind with her two spirited children, outgoing husband, and playful pup.
Her free time is a joyful whirlwind with her two spirited children, outgoing husband, and playful pup.
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Gabrielle Parr
Operations Director
Growing up in a family of builders & farmers, Gabrielle developed a keen eye for structural design, spatial awareness, and a love of plants from a young age.
Gabrielle Parr
Operations Director
Before venturing into the world of floral design, Gabrielle spent 15 years in the construction industry. Her experience in construction instilled a deep appreciation for clear communication, problem solving, and functional design skills that make her an invaluable member of the Heart & Soil team. An entertainer at heart, her quick-witted humor builds instant rapport with clients, making the wedding planning process enjoyable and stress-free. Gabrielle's talents do not stop at logistics — in recent years, she's been moonlighting as a ceramicist. She just might make you a custom piece for your wedding!
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Amanda Perretta
Lead Designer
Born and raised in New York, Amanda brings a deep understanding of the local landscape and a vast network to the Heart & Soil team.
Amanda Perretta
Lead Designer
Amanda's background as a professional stylist has given her a strong grasp of shape, movement, and color theory, enabling her to craft arrangements that seamlessly blend with their surroundings, true to Heart & Soil's vision. Known for her meticulous attention to detail and astute eye for elegance, Amanda is often found carefully arranging tablescapes, ensuring every flower is perfectly positioned, candles are aligned, and items are spaced just right. When she’s not working with florals, you might catch Amanda behind the drums in her band.
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our locations
Hudson Valley Studio
Newburgh, NY
Service Area: Hudson Valley, Catskills, NYC, Connecticut, Western Massachusetts
Service Area: Hudson Valley, Catskills, NYC, Connecticut, Western Massachusetts
Los Angeles Studio
Claremont, CA
Service Area: Los Angeles, Orange, Ventura, Santa Barbara, San Diego, Riverside, and San Bernardino Counties
Service Area: Los Angeles, Orange, Ventura, Santa Barbara, San Diego, Riverside, and San Bernardino Counties
We also welcome destination work and have experience beyond our home service areas in Oregon, Utah, and Rhode Island.
We’d love to hear from you. Please fill out our contact form to schedule a complementary consultation.
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